Sometimes, I stumble upon moments that profoundly enhance my perspective, and that’s exactly what happened last month at the Women in Business Event, hosted by The Social Switch Project.
Beth you are truly incredible. Your session and the way you spoke about recognising our strengths were eye-opening. Your passion isn't just inspiring, it’s contagious. You reminded me to be bold, take up space, and never stop believing in myself.
— Yonrat Boonwuttiwong, Attendee
Beth is a pro.
She's able to guide you while also thinking on the spot to make sure your challenges are pinpointed and find solutions around them.
Beth planned a bespoke session for me to launch a new project I'm working on, and supported me through the idea with actionable tips and hand-selected exercises that would help me plot without wasting time, or going down a rabbit hole that would have set me back to square one (and no results).
We had a 90-minute marketing strategy session where she shared some quick wins I could implement almost immediately via socials, as well as long-term approaches so it all aligns.
Our session was interactive, and we did some exercises I've never heard of or tried before to nail down my mission and target audience.
There's a lot of fluff out there when it comes to marketing, but Beth cuts through that and delivers GOLD. From working with her, I feel a lot more confident and excited that I'm doing the right thing.
— Naida Allen, Founder of The Write Way
I'm so glad that Beth and I connected and that we were able to bring her on to support with us with our youth focused employability workshops.
Her ability to share information, provide examples, give hope and motivation was second to none. It was an absolute pleasure having her with us and this was only elevated by the positive feedback we had from our participants after the workshop.
— Claudia Granziol, Project Manager at Catch22
When running a small business, it can often feel like you are learning all trades 'on the job'. For me, marketing has been an area that I have little knowledge or prior experience, and honestly I really didn't know what I didn't know.
Ardent was lucky enough to work with Beth from Orchid Marketing. Beth put a call out on LinkedIn looking for women-led businesses, offering to share some expert insights and tips on marketing strategies.
Given the fact that my background is not in marketing (not even in the slightest!), I had no clue about some of the basic principles of how to build a trusted brand.
Fortunately, the session with Beth was one of the most productive and informative sessions I have attended in a long while.
The format and structure was so well considered, and we engaged in simple yet effective exercises that helped us to hone in on areas where we can make significant improvements.
If anyone is in a similar position with their own small business, I cannot recommend Beth & Orchid Marketing highly enough!
— Dr Kirsty Gardiner, Research Director of Ardent
I wanted to take a moment to thank you so much for your time and incredible knowledge during our strategy meeting today.
I truly appreciate your insights and the value you brought to the discussion.
Your expertise has given me a lot to think about, and I think the format of the workshop was really great, the different activities and they way you guided me through them was really wonderful.
— Olivia Brook-Alfa, Founder of Ollie and Sid
First of all, Beth from the moment I met her until now came across as a confident person who knew what they were doing.
All of our interactions were genuine and I admired the way she carried herself.
So it was only right that when I needed some social media help, that I would go to straight to her.
I was able to book an appointment straight away and our discussion was so engaging.
She made sure to first highlight some positives before delving meticulously into areas of improvement.
She was so gentle in her delivery and it got me really excited to implement some of the changes. Literally, a lot of my friends and family have been commenting on how much more professional, clear and engaging my content for my photography business is now, so thank you!!!
I have even managed to finally make myself a content planner for the entire month!
I would recommend Orchid Marketing to anyone who is serious in getting their business in front of customers in an authentic way!
— Maryam Sheikh, Founder of MarzySnaps
Being a co-founder has come with its challenges with the main one being wearing ALL THE hats.
In amongst everything that needs to be done from raising capital to product development, the area I have definitely found the most difficult is marketing.
To say that the session [we had with Orchid Marketing] was valuable would be an understatement.
Beth created her company to make marketing simple and accessible and she is doing exactly that.
Building and delivering a strategy is hard especially when you’re trying to integrate content which is engaging and unique but Beth helped me really think deep into what Caribé is all about and get back on track with our why.
— Phoebe Ellis, Co-Founder of Caribé
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