Problem

Limitless’ Founder was successfully creating engaging content that garnered significant views and likes.

However, there was a lack of clarity on how this content translated into tangible business growth, such as increased sales and website traffic.

After speaking with the Founder, we discovered that their focus was predominantly on vanity metrics rather than strategically aligned content designed to drive traffic and conversions.

Solution

To address this, we conducted an in-depth analysis of Limitless’ target audience and identified key Value Ladder Assets that resonated with their interests and needs.

We then developed a strategic content plan centred around these assets to effectively capture the audience's attention and direct them to Limitless’ website, aligning content creation with business growth objectives.